about us

At Tough Choices Foundation, we are dedicated to empowering the youth, especially those in low-income environments, to overcome obstacles and reach their full potential. As a 501(c)(3) nonprofit organization, our mission is clear: to provide essential support and resources that enable young individuals to thrive, regardless of their circumstances.

Our comprehensive approach encompasses mentoring, the provision of school supplies, educational assistance, financial aid, and access to housing opportunities. We believe that every young person deserves a chance to succeed, and we work tirelessly to break down the barriers that often stand in their way.

Through mentorship, we offer guidance and support, helping youth build confidence, set goals, and make informed decisions about their future. We equip them with school supplies, ensuring they have the tools they need to excel academically. Our educational assistance programs provide additional support, ensuring that learning remains accessible and achievable.

Recognizing that financial challenges can hinder progress, we provide financial assistance to ease the burden on families and individuals striving for a brighter future. Additionally, we understand the importance of stable housing, and we offer opportunities to secure safe and supportive living arrangements.

what we really do

our commitment

At Tough Choices Foundation, we are committed to making a lasting impact in the lives of youth, helping them break free from the cycle of poverty and inequality. Our work is guided by the belief that with the right support and opportunities, every young person can overcome adversity and build a successful future.

Join us in our mission to uplift and empower the next generation. Together, we can provide the tools and resources necessary for young individuals to not only survive but thrive as they transition into adulthood. Together, we can make tough choices lead to brighter futures.

Tevon Coney – Founder’s Vision

In my rookie year, wearing the Silver and Black as a member of the Oakland Raiders, I embarked on a journey that would extend far beyond the football field. Growing up, I was fortunate to witness the positive impact my parents had on our community. They consistently found ways to give back, whether through monetary donations or by providing essential items to those in need. These experiences shaped my understanding of the world: life isn’t always fair, and many people, especially children, face disadvantages daily.

At the tender age of 8, I began to grasp the profound notion that we should be grateful for everything that God and our parents provide. But I also made a promise to myself: one day, I would have the platform and means to give back in a significant way, to help others overcome obstacles and achieve greatness in their lives.

This promise laid the foundation for what would later become the Tough Choices Foundation. My commitment to making a difference is not limited to one city or one state; it spans across borders and communities, as I believe every child and family deserves the essentials they need to strive for greatness. The platform I’ve been blessed with as an athlete has allowed me to fulfill this commitment, and it’s a privilege I don’t take lightly.

Tough Choices Foundation is a testament to the belief that with the right support, mentorship, and access to resources, every young person can overcome adversity and unlock their full potential. Together, with the help of our partners, supporters, and caring individuals, we are on a mission to make dreams a reality.

My journey with the Oakland Raiders taught me about teamwork, discipline, and perseverance. These qualities not only define my career on the field but also drive my passion for creating a brighter future off the field. Through Tough Choices Foundation, I aim to inspire and uplift youth and their families, equipping them with the tools they need to succeed and thrive.

As we expand our reach and extend our impact to communities across the United States, I invite you to join us on this journey. Together, we can make dreams without goals a reality, ensuring that every child has the opportunity to strive for greatness and achieve their dreams.
Thank you for your support, and together, we will continue to make a lasting difference in the lives of youth and their families.
Tevon Coney Founder, Tough Choices Foundation



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